Executive Curriculum

A comprehensive deep-dive into the laws of growth based on marketing science.

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Mental Availability

Build memory structures that make brands easy to think of.

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Physical Availability

Make brands easy to find, buy, and access.

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Distinctive Assets

Create sensory cues that trigger brand recall.

Who attends?

  • ✔ CMOs & Marketing Directors
  • ✔ Brand Managers
  • ✔ Market Research Leads
  • ✔ Agency Strategists

"This course changes how you view marketing forever."

World-Class Leadership

Learn directly from pioneers of marketing science.

Prof. Byron Sharp

Director

Author of "How Brands Grow" and pioneer of marketing science.

Prof. Jenni Romaniuk

Associate Director

Expert in Distinctive Brand Assets & Mental Availability.

Justin Cohen

Senior Marketing Scientist

Translating marketing science into real-world growth.

The Handbooks of Growth

The most influential marketing books of the last decade.

How
Brands
Grow

Byron Sharp

How
Brands
Grow

Part 2